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INSTAGRAM
YOURS TO MAKE
 

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I.

More than just a social media network, Instagram is a platform that inspires you to shape your own identity. As you explore, you'll be inspired by thousands of references. With the editing tools, you can make something unique in the way you like it. And by sharing, you feed the community with new ideas. Like a cycle.

So that's what we did. To translate the global tagline "Yours to make" in a proprietary, local, and unique Brazilian way, we shed a light on our local creators, by presenting everyday Brazilian behavior inside this platform: exploring, absorbing, and creating something that is truly Brazilian.

Role: Executive Creative Director
Agency: Africa DDB + Meta Creative X

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OUR FILMS WERE DIRECTED AND STARRED BY CREATORS

TALKING TO GEN Z DIRECTLY ON THEIR PASSION POINTS

Instagram + MTV - Pimp My Feed | Branded Entertainment

Instagram + MTV Miaw - Owned Creators Categories

CASE STUDY

MAKING OF

All rights reserved.

© 2008 2023 

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