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Last update Set. 23'
VIVO SPORTS
V.
Gabriel Medina, Italo Ferreira, Rubinho Barrichelo and Cristiane Rozeira, ambassadors for Vivo, are the stars of the Brazilian operator's sports platform.
In the videos, athletes are challenged to talk about the role of sport in mental health, female inclusion and sustainability. Medina, Ferreira, Cristiane and Rubinho tell stories about self-knowledge, caring for the beaches and the seas, respecting the timing of the tides and the relationship between each of them and time.
The films dialogue with the brand's new positioning, whose motto is “Live in your time”. The idea is to show in practice the company's proposal for the conscious use of technology.
Role: Concept + Executive Creative Director
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