T.

We created a partnership between Trident Gum and the Microsoft Xbox, a new product that unlocks 7 days free on the Xbox Games Pass, a hub with more than 200 games to download and play with your friends

All of this in a way that only gamers will understand, with airdrop-like games.

To promote all this we invaded the main lives of games
in Brazil with big names like @gaules, @thedarkness, @samiraclose, @calaaaango and @mmaethe.

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Role: Concept + Executive Creative Director