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Last update Set. 23'
OREO
TALES
O.
On Father's Day, the most playful cookies brand in the world invited thousands of families to play a new game: reinventing stories. To promote diversity, together with actor and director Lázaro Ramos, we brought people from diverse backgrounds to act in Brazilian versions of classic European Tales.
Role: Concept + Ececutive Creative Director
THE CAMPAIGN MADE IT TO ON THE MAIN STREAMING PLATFORMS
THE CAMPAIGN EXTENDED BEYOND SCREEN:
ALL THE STORIES BECAME BOOKS AND WERE DISTRIBUTED IN THE PUBLIC SCHOOLS
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