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Last update Set. 23'
OREO
STAY PLAYFUL
O.
In 2020, Oreo launched the Stay Playful global platform, reminding us that all of us have a playful spirit, even when adult life seriousness makes us forget it. In Brazil, the challenge was
to expand this campaign in a regionalized way, showing how the game gets even better when parents let go of their cell phones.
In Brazil, "playful" doesn't have the same cool meaning as English does. So, our first challenge, was to translate the global Tagline with the same cool spirit. There is nothing more common
than Brazillians inventing a word adapted from English, especially for millennials, so we avoided the obvious.
Role: Concept + Executive Creative Director
ALONG WITH IT, WE BROUGHT CUTE SITUATIONS
THAT SPREAD KINDNESS AND PLAYFULNESS
SOCIAL MEDIA WAS ALSO FED WITH AN PLAYFUL CONTENTS
FOR A BETTER EXPERIENCE, TURN ON THE AUDIO
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