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Last update Set. 23'
NIKE
SÓ VAI SP
![000_[NIKE]-SÓ-VAI-SP---MAP--mockup_01.jpg](https://static.wixstatic.com/media/a9ec3c_247f1bf961a14d7db6090fa01cf2a380~mv2.jpg/v1/fill/w_1280,h_798,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a9ec3c_247f1bf961a14d7db6090fa01cf2a380~mv2.jpg)
N.
The idea was to turn the new Nike Epic React sneakers into an invitation to various experiences in São Paulo. Buyers of the Nike Epic React had the chance to unlock a series of experiences throughout the city while wearing the sneakers. A physical map of São Paulo was included in the product box, and through a web app that utilized image recognition technology, consumers could locate and unlock a variety of rewards on the map, covering all five regions of the city.
In addition to bars, restaurants, and services at the concept store on Oscar Freire Street, consumers had access to rewards related to physical activities and exclusive routes created by Nike-endorsed running crews and integrated into the Nike Running Club app.
Role: Concept + Creative Director
![000_[NIKE]-SÓ-VAI-SP---MAP--mockup_01.jpg](https://static.wixstatic.com/media/a9ec3c_0bacc98cd1f6433bbf91ae3cd4aa8b89~mv2.jpg/v1/fill/w_1264,h_711,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/000_%5BNIKE%5D-S%C3%93-VAI-SP---MAP--mockup_01.jpg)
![04_[NIKE]-SÓ-VAI-SP---APP--WIRE_verde3.jpg](https://static.wixstatic.com/media/a9ec3c_2093567cff7e4d4caef0b7b26e53850f~mv2.jpg/v1/fill/w_1264,h_711,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/04_%5BNIKE%5D-S%C3%93-VAI-SP---APP--WIRE_verde3.jpg)
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