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Last update Set. 23'
NIKE
SHAZAM JERSEY RECALL
N.
For the launch of the Brazilian team's new shirt for the 2018 World Cup, Nike partnered with the Shazam app that will bring, through image recognition technology, a new experience to fans during the team's latest friendlies. . By pointing the smartphone's camera at the team's badge, whether on the shirt, in a photo or magazine, for example, some exclusive content will be released. The experience will also be the key for consumers to unlock an exclusive benefit on Nike.com: purchasing their national team jersey with free customization for a limited time.
Additionally, the brand launched a special edition of the shirt packaged in collectible cans. With art made by 4 Brazilian artists selected by Nike (Pomb, Denis Freitas, Camila Rosa and Rafa Sanches), the cans, limited to 1500 units for each art, are being distributed exclusively on Nike.com, Centauro.com.
Role: Concept + Creative Director
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