Last update Set. 23'
MARISA
#CHEGAMAIS
M.
Marisa had a mission: to show that a new era was beginning for the brand, which was now more modern and much more fashionable. For us, the challenge remained of rebranding this iconic Brazilian brand. So, we launched the #ChegaMais concept, including Rita Lee's song performed by Lellê.
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Role: Executive Creative Director
SPRING/SUMMER EXECUTION
AUTUMN/WINTER EXECUTION
NEW YEARS EVE
Marisa is a brand that puts women at the center of everything and the end of year message couldn't be any different. And to convey this message, we start from a truth: with so much brightness, energy of renewal and light, it is certain that if the beauty of the end of the year were a person, she would be a woman.
In the middle of 2022, the year of the World Cup, there were still people thinking that beer is not a woman's thing. To prove otherwise and begin a journey of supporting female entrepreneurship in Brazil, Marisa teamed up with Dádiva - a brewery founded and run by women - to launch an unprecedented collab in the fashion market. For the first time, it's not the clothes that display the beer's brand. It is the cans that wear the color and purpose of the brand from woman to woman.
THE PINK BEER
