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Last update Set. 23'
INSTAGRAM
REELS FESTIVAL
I.
In 2021, by sponsoring the Feira Preta Festival, the largest Afro culture event in Latin America, Instagram inspired its community to envision a fairer and more diverse future. So, Instagram invited three up-and-coming directors to bring their POV to the Reels Short Film Festival. Under the motto "You make a black future", the films were shown to thousands of people, on and off Instagram.
Role: Concept + Executive Creative Direction
The short film directed by Thatiane "Sabothati" Almeida is a letter of affection to her own achievements and how this echoes the work of other black people around her. Capoeira appears in the short as an allegory of what cinema means in her life: a manifestation of resistance that puts her ancestry and perspectives for the future on the same page.
The Reels Festival was part of the campaign
"Yours to make" in Brazil.
Image as vocal expression. Shooting as a form of affection. The short film directed by Ton Valentim makes us embark on his most intimate memories, passing through his most playful references, to an abstract place
where only he has access:
the moment when his father figure inspired him to seek his own voice.
Salvador is the birthplace of Brazilianness and the city that inspired director Juh Almeida to become who she always wanted to be. Her Short is an ode to the capital of Bahia, with a generous look at the cultural complexity and aesthetic richness that exist rooted in the walls, streets
and stories built there.
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