top of page
Last update Set. 23'
INSTAGRAM
LOLLAPALOOZA 2022
I.
To offer the public a unique experience, both inside and outside the festival, through the #InstaNoLollaBR action, where the public will have the chance to star in the “Você que Faz” campaign, the brand's first campaign in Brazil.
To participate, people must interact with Instagram ads about the campaign by clicking “Learn more”. The link directs them to a bot on WhatsApp that will indicate a selection of augmented reality filters, where they can create creative content and appear on the brand's digital pieces, Lollapalooza screens, street clock spots, projections and urban furniture spread across São Paulo .
The action starts before the festival, when several creators inviting people to participate, indicating the campaign filters , using #InstaNoLollaBR and including a link that directs to the bot on WhatsApp.
There will be 12 AR filter options, selected from a vast curation of filters produced by the Instagram community's own content creators. After choosing the filter, the public submits their content for evaluation and that's it: they become one of the big stars of the “Yours to Make” campaign, appearing on Lolla's big screens and on displays throughout the city.
Within the festival, a completely interactive and technological Instagram space will provide an immersive experience, where the public will be able to interact with the brand and produce different content, in addition to checking out different campaign filters with 3D technology, which will be activated through giveaways such as tattoos and hats. The goal is for people to be able to have a metaverse experience, mixing physical elements with virtual augmented reality, all within the inspiring setting of Lollapalooza Brasil 2022.
Role: Executive Creative Director
Agency: Africa DDB + Meta Creative X
Instagram + Lollapalooza - Brand Experience
Instagram + Lollapalooza - OOH Campaign
bottom of page