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Last update Set. 23'
VIVO
LIVE IN YOUR TIME
V.
Faced with the acceleration of the digital world, Vivo launched its new positioning: “Live in your time”. The
idea is to encourage people to balance the use of technology, enjoying its benefits without losing the essence of offline life. With “Tempo Rei” by Gilberto Gil as the soundtrack, the commercials rescues
a way of connecting that is no longer a novelty, but which
in essence has a great connection value. A series of films in different contexts, with everyday issues where people could
live more in the present and value the little things.
After all, there is time for everything
Role: Concept + Brand Narrative + Executive Creative Director
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